So you’ve got a brilliant idea for a wellbeing business (or you want to grow your existing business with an exciting new project). You’ve got the qualifications and you’ve checked all the necessary admin boxes. You’ve bagged yourself a domain name, got yourself a gorgeous new website, set up a Facebook Page and you’re ready to launch and set the wellbeing business world alight!
There’s just one problem…
You’ve haven’t got an audience. You’re selling to an empty room.
You’re about to learn the hardest lesson in business, that is: launching a business is relatively easy, growing that business into a thriving, profitable success story is a little (read: a lot) more work.
But worry not wellpreneurs! We’ve gathered together a fabulous list of 35 ways to nail your first sale… and plenty more after!
Create a Facebook Page for your business: Use your Facebook Page to increase engagement with your brand, communicate your services and promote special offers.
Promote your business in relevant Facebook Groups: There are hundreds of local business groups, and networking groups on Facebook, track down the most popular ones in your area and promote your business, products and services. Just be sure to check the group rules first, some groups only allow promotional posts on certain days and others may not allow them at all.
Create a Twitter account: Twitter moves faster than Facebook and is less keyed to developing relationships. That said it can still provide plenty of opportunities to promote yourself to consumers and other businesses. Interaction is key, so take the time to like and share Tweets from your followers.
Swap mentions with other businesses: Find and contact other businesses in your area or niche who have a similar target market but sell different products or services to your own (e.g. if you are a skincare specialist you might contact a nutritionist). Ask if they fancy giving your business a shout out on their social media in return for the same.
Post regularly: There’s no point having a page or profile if you don’t use it. Aim to post on each of your social media accounts at least once a day, Monday to Friday.
Use hashtags wisely: Research the most relevant hashtags in your industry and use them to get more engagement on your social media posts. As a general rule aim to use 2-3 hashtags on each Twitter post and 5-10 on each Instagram post.
Take part in a Twitter Chat: Every night on Twitter there are ‘chats’ where you use a particular hashtag to communicate with other entrepreneurs or businesses at an agreed time. Many counties have business hour chats (e.g. #Norfolkhour, #Manchesterhour) and most industries and groups have chat hours too (e.g. #creativebizhour or #womeninbizhour).
Get going on Instagram: If your business lends itself to beautiful images – think yummy food, beautiful locations, pretty products – or inspiring quotes then get yourself on Instagram quick!
Get yourself reviewed: If you’re listed as a local business on Facebook then activate your reviews. Positive social proof can give an instant boost to your credibility.
Run a giveaway on your page: Running a competition on social media is a great way to boost your follower numbers and page engagement. Just be sure to research and abide by the rules for each channel.
Run a giveaway on someone else’s page: Research businesses in the same local area or niche as you and find one with at least 300 more followers than you. Drop them a line offering a giveaway to their followers.
Check #journorequest on Twitter: Journalists, feature writers, bloggers and TV producers all use the #journorequest hashtag on Twitter to help them find relevant experts or request samples for their latest features. Get in touch and offer yourself as an expert or your products for review.
Write a press release: Write a press release introducing you and your company to local newspapers, magazines, radio stations and even TV stations. Keep your release short – no more than two pages – and aim to communicate the standout qualities that make you extra special.
Send out samples: Include a small sample with your press release and you’ll be getting your products directly into the hands of the press.
Invite prominent writers or bloggers to review you: Research your local bloggers and journalists and invite them along to sample your products and services with a view to writing a review.
Content Marketing & SEO
Start a blog: Done right, blogging can increase your visibility, boost your authority, improves your search engine ranking and help you to build a readership of people interested in your brand. The key is to post consistently (at a pace that suits you) and to write engaging, informative blog posts that your readers love.
Create an awesome opt-in: An opt-in is a free ‘gift’ that you give to potential customers in return for their email address. It could be a mini eBook of tips and advice, a series of recipe cards, a short training course or even a discount on the first booking made.
Email your list regularly: Nurture your list by contacting them regularly. Aim to send out a newsletter monthly as a minimum and weekly as a maximum.
Offer subscriber only discounts: Make your subscribers feel special by offering an exclusive discount to your list. Make it clear that you’re only offering this special discount to them as valued members of your community.
Create a video: Use simple online software like Animoto to create a short video promoting your business, products and services. Share it on social media, email to your list and embed it on your website.
Sign up to GoogleMyBusiness: It’s completely free and once you sign up, your business should be featured in search results for your areas (e.g. if someone searches for ‘Chiropractor in Weybridge’) You’ll need to fill out your business information such as address, business description, and contact info.
Write a guest blog post: Approach websites, bloggers and other business in your area or niche and offer to write a guest post for them. The key to successful guest posting is to target sites that attract a similar audience to your business but don’t offer the same products and services as you do. Make sure to include a biography and a link to your website or social media page at the end of guest posts.
Share testimonials: Social proof is incredibly powerful. Ask every client for feedback and share positive testimonials on your website, in your newsletter and on your social media channels. For extra impact, use a snippet of your feedback to create a beautiful testimonial meme on Canva or PicMonkey.
Get your SEO sorted: If you want potential customers to find you on Google you need to get your SEO sorted. Research your industry keywords, optimise your blog posts and make full use of your metadata.
Offer birthday and anniversary discounts or coupons: Tempt new and existing clients to buy from you by offering a discount to mark special occasions.
Run a flash sale: Run a one-day flash sale to tempt undecided or discount loving customers to make their first or next purchase.
Offer a free gift: Incentivise purchases by offering a small gift to customers when they book. This could be a mini add on (like a five-minute neck massage or free recipe card) a discount on their next booking or a small token such as a mini product sample.
Sponsor an event: Event sponsorship is still a great way to get your brand seen and noticed at a local and national level. Look for events that attract your ideal customer.
Take an ad in your local paper: Local papers may not have the reach they once did, but many have a very loyal, regular readership. If you think your ideal customer might be part of this readership, consider running an advert to capture their attention.
Run a direct mail campaign: Design a print a gorgeous leaflet and then get it out there! Do a high street handout, pay to insert it with a local paper or look into hiring a direct mail company to distribute it to a targeted local audience.
Join a networking group: Get out there and meet other business people in your area. Networking events are a great way to meet new people, make contacts and talk to other entrepreneurs about our business.
Sell at a local market: If your business is product based, consider booking a stall at your local farmers or craft market. It’s a great way to get your business in the public eye for relatively little cost.
Take part in pamper evenings: Pamper evening are gaining popularity as fundraising events for charities, schools and good causes. They can be a great way to offer potential customers a taster of your services. Stalls usually cost around £10-20 and you can charge for mini treatments.
Leave your leaflets in other businesses: Contact larger local businesses with the same target customer as you and ask if you could leave a few leaflets in their reception or waiting area. If you’re a hairdresser, consider approaching a beauty salon or gym. If you’re a personal trainer, consider approaching wellbeing clinics or private GP surgeries.
Don’t give up! When sales are slow it can be easy to feel down in the dumps about your business. Stay focused on the positive and marketing yourself consistently. It will pay off!